About me

About me

About me

Decorazione Bianca

Lorenzo D'Amelio

Lorenzo D'Amelio

Digital Strategist & Business Advisor

Digital Strategist & Business Advisor


As an entrepreneur and consultant, I have developed over 13 years of experience in communication. As a Digital Strategist & Business Advisor I offer services such as Digital Strategy, Business Advisory, Project Management, Coaching and  Education. I have worked with over 300 companies in Italy and Europe (companies of up to 3,000 employees) and have also trained over 1,500 professionals. I am Co-Founder & Partner of 2 Digital Companies namely BTREES (focus on: Social Media Marketing) and Kaleidoc (focus on: Web Development): realities which total over 20 employees and collaborators, supporting leading organizations in Italy and internationally based.

Over the years I have trained more than 200 Freelancers, Startups and Managers on topics such as Business Model Canvas, Go To Market and Investor Pitch. At the moment I collaborate together with several hubs, including Startup Geeks (1st community of startuppers in Italy), and Step Tech Park (1st incubator with focus on the Green Economy).


A digital native:I am one of the “millennial” generation (1987). My path in Digital Marketing began with a Master’s Degree in Communication and Media Culture at the University of Turin, the city in which I now live although my origins are Biellese. After University I specialized in Design Thinking for Business Innovation. It is actually since 2010 that I have been dealing with Social Media: when Facebook was not yet the 1st social network in Italy.

I am an associate member of Réseau Entreprendre Piemonte (an International Association of Entrepreneurs), Angels for impact (the 1st Italian network in support of startups with social impact) and Club Italia Investimenti 2 (an Investment Company with a focus on Startup Tech).

Startup Africa Roadtrip - team


I am an enthusiast of the Internet. I believe in open knowledge and lifelong learning. I’m passionate about storytelling and social innovation. My motto is: “Stories change the world”. I develop and support, with creative commitment and analytical skills, projects and companies starting from the most appropriate strategy in understanding  the best path based on the objectives and tools available and leading towards a natural evolution of the business. I am focused on ROI – Return Of Investment.

I offer my strategic advice by developing a personalized proposal based on the objectives to be achieved. In some cases, however, I am available to evaluate a different type of involvement regarding my level of corporate participation (Work for Equity) if I find consistency with my vision,values ​​and think I can give a concrete contribution to the project.


From the age of 18 onwards I have been involved in civic engagement as well as being a member of associations such as Greenpeace, Global Shapers – World Economic Forum, UNESCO Youth and many others. I have been supporting Emergency for over 10 years and have been a member of ADMO now for some years. That’s why I believe in those people that I call “Dream Makers”.

In 2015 I co-founded BTREES, a New Media Agency which was accelerated by the SELLALAB – an Innovation Hub of the Banca Sella Group which has grown by over + 30% YOY. It is owned by Gruppo Ebano, a holding awarded by Deloitte listed among the “Best Managed Companies 2019” and registered in the Elite program of the Italian Stock Exchange (among the 1,000 companies with the highest growth rate). They have chosen client agencies such as Adecco, Menabrea, Fini, Roadhouse, Fintech District, Chef Express and many others. Startup Africa Roadtrip is an initiative I co-founded to support Startups in emerging countries – starting from East Africa. From 2017 onwards, together with other consultants, we developed  a Tech Week and some workshops to contribute to the innovation ecosystem.



Top 20 Young Social Entrepreneurs of the Euro-Mediterranean Area

Participation in the E4SC – Entrepreneurs 4 Social Change program of the CRT Foundation and United Nations – UNIDO.


Michelin Development Foundation Award for BTREES

“For the ability to hire new staff, impacting in terms of social impact and working in their own territory “.


Smartphone Gold Award - Tourism for the Douja d'Or

Through PA Social, with a scientific jury made up of LinkedIn, Facebook, Hootsuite, Fanpage, Istituto Piepoli, Luiss, Rai, Anci and Agcom.

Press review

Shall we have a coffee?

Whether online or in person, I enjoy learning about new projects. Book 1 hour of consultation via Skype (or in person, if you are in Turin), giving me your availability of preferred date and time. The hour has a cost of € 90 + VAT (which is deducted when I am involved in a more ongoing project) and can be used to clarify ideas on the strategy to be undertaken, resolve technical doubts in the digital marketing field or start a training course and learn new things.